You're a Close Personal Friend

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Submit computer just don't know who you are.

I got a letter yesterday from my insurance guy. It was one of those "you mean so much to us, we made you a few dozen address stickers with a fun little graphic on them" kind of thing. The trouble was: The stickers had someone else's address on them.


I was so inspired by their obvious care and attention to detail, I gave them a call.

"Hi, Luke," said the cheerful guy on the other end of the line.

'Weird,' I thought to myself, 'he certainly seems to know who I am.'

After a few moments, the insurance guy had found the problem. Their office had my information correct. But the marketing database had it wrong. That would explain how they were able to bill me and yet not know my address.

The world was beginning to make sense again.

And, working at Sonlight, I can relate. It would be nice to have a central system that handles everything we do... but such a piece of technology--if it exists--is beyond my reach. And so, I realzied, it's entirely possible that something fishy may happen to you as you interact with Sonlight over the years.

It's not because we don't care about you. But our computers may have no idea who you are. Just remember, like I did with my insurance company, please contact us if you have any questions or concerns. We'd love to help!

Speaking of marketing... don't forget to check out the Christmas Sale.

And if you haven't given to the Mission India project yet, you need to do it before the end of today to have your gift matched.

What's the oddest piece of mail you've received?

 ~Luke Holzmann
Filmmaker, Writer, Empty Nester

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