Tag Archives: sonlight.com

Refined

Yesterday I mentioned that sometimes it's better to just go with what's good enough. Not everything needs to be polished. That was because, yesterday, we shot a short little video. We wanted to share some Catalog news. We didn't need … Continue reading

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Improving Choosing

"It used to be easy to select a Sonlight program." Sarita's eyes twinkle with the punchline, "...before we let people customize." It's easy when you have one choice: Do you want it or not? In an effort to better serve … Continue reading

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Pain and Tedium

My pinkie is on strike. I've spent much of today copying and pasting stuff from the 2011 Catalog onto the website (which you'll be able to see April 1, Lord willing). And, due to the layout of QWERTY keyboards, it's … Continue reading

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The Quick Fix: Reminders of Process

Ever have a moment where you wish you could just snap your fingers and have whatever it is that needs doing done? Laundry Dinner Cleaning That year-old remodeling project Even projects I enjoy can become a burden, especially if there … Continue reading

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Back to the Drawing Board

You arrive on a page--like this blog--and you decide you don't want to be there--which would be very unlike this blog <smile>. So, you click the little "back" arrow in the upper left of your browser and return to where … Continue reading

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Balancing Act: Social Media and SEO

There's a tension in the web world. It's a war between man and machines. We built them, they have gained a perceived level of sentience, and now we must beat them back. I can't wait for the blockbuster film next … Continue reading

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Making Sonlight Better

The room is still. Twenty minutes from now there will be raised voices--almost shouting--as we hash out our ideas and passionately defend our positions. My pulse will be throbbing in my neck. My stomach will be in knots. We'll be … Continue reading

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