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Tag Archives: sonlight.com
Mar. 15, 2011
Refined
Yesterday I mentioned that sometimes it's better to just go with what's good enough. Not everything needs to be polished. That was because, yesterday, we shot a short little video. We wanted to share some Catalog news. We didn't need … Continue reading
Tagged sonlight.com
10 Comments
Feb. 22, 2011
Improving Choosing
"It used to be easy to select a Sonlight program." Sarita's eyes twinkle with the punchline, "...before we let people customize." It's easy when you have one choice: Do you want it or not? In an effort to better serve … Continue reading
Tagged sonlight.com
3 Comments
Feb. 21, 2011
Pain and Tedium
My pinkie is on strike. I've spent much of today copying and pasting stuff from the 2011 Catalog onto the website (which you'll be able to see April 1, Lord willing). And, due to the layout of QWERTY keyboards, it's … Continue reading
Tagged sonlight.com
11 Comments
Jan. 5, 2011
The Quick Fix: Reminders of Process
Ever have a moment where you wish you could just snap your fingers and have whatever it is that needs doing done? Laundry Dinner Cleaning That year-old remodeling project Even projects I enjoy can become a burden, especially if there … Continue reading
Tagged sonlight.com
2 Comments
Nov. 15, 2010
Back to the Drawing Board
You arrive on a page--like this blog--and you decide you don't want to be there--which would be very unlike this blog <smile>. So, you click the little "back" arrow in the upper left of your browser and return to where … Continue reading
Tagged sonlight.com
5 Comments
Nov. 11, 2010
Balancing Act: Social Media and SEO
There's a tension in the web world. It's a war between man and machines. We built them, they have gained a perceived level of sentience, and now we must beat them back. I can't wait for the blockbuster film next … Continue reading
Tagged sonlight.com
2 Comments
Jul. 13, 2010
Making Sonlight Better
The room is still. Twenty minutes from now there will be raised voices--almost shouting--as we hash out our ideas and passionately defend our positions. My pulse will be throbbing in my neck. My stomach will be in knots. We'll be … Continue reading
Tagged sonlight.com
2 Comments