Behind the Scenes: Christmas Sale Video

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We're sending out an email officially announcing Sonlight's 2010 Christmas Sale. In it, we have a fun little video. At least, I think it's fun. It's supposed to be fun. I'll give you a sneak peek:

Sonlight Sale

I'd like to share with you some of the steps we went through to get this to you:

Videos are fun and personable, and give you a peek into Sonlight. All good things. So, the question was: What can we do on video that will be fun, personable and give people a peek into Sonlight?

Our writer--Anne Marie, who you see playing the Piano Wizard in the video above--came up with the idea of Tim waiting for a meeting and wondering where we all were. He hears some music and comes into the room where everyone is gathered looking through the great items on sale.

We tweaked this idea a little--since we didn't have a CD player--and then had the warehouse pull a copy everything on sale so we could set it up for the shoot. I pulled a microscope out of the damaged section (so I wouldn't have to unpack a nice new one) and we gathered a few people from around the building who were willing to be in the video.

After we found a time when we could all get together for the shoot, we did a rehearsal and talked through the feel of the video. "We want this to be over-the-top cheesy."

Then we shot it once.

It worked. So we cleaned up, posted the video online, and dropped it into the email.

The reminder in all this is: Doing it is relatively easy. Planning and preparing and gathering your stuff is where it takes time. ...just like homeschooling. Which is why we do what we do here at Sonlight <smile>.

 ~Luke Holzmann
Filmmaker, Writer, Empty Nester

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